Simple, Honest Ingredients for the Whole Family.

We didn't start Klichy because we wanted to blend in. We started it because we were tired of the junk.

Go down the grooming aisle of any regular grocery store, and you'll find the same two problems. The massive commercial brands are packed to the brim with synthetic chemicals that aren't healthy for skin. And to make it worse? They don't even smell good—they smell like harsh bathroom cleaning products.

We knew there had to be a better way to take care of your skin without destroying it — and it turns out that way doesn't just work for kids and teens. It works for everyone in the house.

Founded right here in North Idaho by brothers Joey (14) and Mateo (10), Klichy was born to change the game. We set out to build a grooming brand that kids our age actually want and need to use—products that make you feel good, look sharp, and perform when it matters. What we didn't expect: our parents started using it too. Turns out honest ingredients don't have an age limit.

Inspired by the North Idaho Wild

Living in North Idaho, we are surrounded by rugged mountains and deep lakes. Anyone who hunts or spends time in our backyard knows there is nothing better than the crisp, fresh smell of real nature. That's the inspiration behind everything we make.

Instead of hiding behind artificial, chemical fragrances, we formulate our products using clean, natural ingredients that actually work. Joey heads up the heavy lifting, production, and recipe testing, while Mateo keeps the vision focused on creating top-tier products that protect your skin instead of treating it with harsh synthetics.

Joey's genuinely obsessed with hair and hair care—he's already talking about owning his own barbershop someday—so the pomade line isn't just another product for him. It's personal.

Through tons of small-batch testing, we discovered a cool secret: you can make high-performance pomades and incredible soaps out of 100% natural oils and clean clays — good enough for a teenager's skin, and good enough for a parent's too.

Our Promise to the Whole Family

When you buy Klichy, you aren't buying from a faceless corporate conglomerate. You are supporting a family-owned dream. Our number one promise to every family out there is total satisfaction and complete ingredient honesty.

We tell our friends all the time: using cheap, chemical-packed store brands means you are actively hurting your skin—and you still end up smelling artificial. Klichy is built from the ground up to give everyone in the family the high-end look they want, with pure, skin-safe ingredients you can actually trust.

Our Mission: Honoring Our Heroes

At Klichy, we believe that great businesses don't just make money—they stand for something bigger. We come from a family that deeply respects service, sacrifice, and hard work.

Because of that, a portion of every single Klichy purchase goes directly to organizations that support our military veterans and local first responders. Every time you buy a tin of pomade or a bar of soap, you are helping us honor the heroes who keep our communities and our country safe.

Thank you for backing our business and joining the next generation of clean grooming — for the whole family.

— Joey & Mateo
Founders, Klichy LLC