Natural Deodorants

Natural Deodorant Built for the Whole Family

Klichy natural deodorants started as two brothers' answer to grooming products full of junk — and turned out clean enough that the whole family uses them. No aluminum, parabens, phthalates, or baking soda, the ingredient most often blamed for irritation and white shirt stains in “clean” deodorants. Every Klichy deodorant starts from the same honest ingredient base: arrowroot powder and kaolin clay to absorb sweat and lock in odor, coconut and MCT oils for a smooth, non-greasy glide, and magnesium hydroxide — our baking-soda alternative — a gentle mineral buffer (the same one in milk of magnesia) that neutralizes odor without any acid.

Aluminum-Free, Paraben-Free, Phthalate-Free, Baking-Soda-Free

Baking soda is the single most common cause of irritation, redness, and white shirt stains in natural deodorants. Klichy skips it entirely, so every stick is easy-glide and non-staining — no chalky residue, no white marks left behind.

We keep every ingredient list short enough that anyone in the family can read it and actually understand what's touching their skin.

Made in Small Batches

Each batch is hand-poured in small runs, not mass-produced on an industrial line — made by two brothers who stand behind every stick, not a formula outsourced to a factory.

Who It's For

Klichy natural deodorants are formulated for the whole family — every age, no exceptions. Every ingredient is a gentle, non-acid mineral or plant-based formula, so there's nothing to age-gate.

Find Your Scent

Browse the natural deodorant scents above and pick the one that fits — every scent shares the same clean, aluminum-free, baking-soda-free formula underneath, and every scent works for anyone in the house.